Everything you do is either moving someone one step closer to you or one step further away from you.
We as small business owners are standing at the finish line looking for customers that are standing at the starting line. They don’t know how to get to where we are.
From the Piedmont smack dab in the middle of reality.
Is your marketing generating revenue?
In order for a business to become great it must have great customers that believe in the business. Customers and clients that continually utilize your products and services.
Every business on the planet sells a product or provides a service. That doesn’t happen if the consumer doesn’t know who you are, thinks your product or service is what they need and why you are who they should spend their money with.
Every business has a customer lifecycle. As simple as it sounds, the fact that every person on the planet falls into one of three categories in relation to being a customer of yours.
- Before Phase - They aren’t a customer, possibly have never heard of you and know nothing about you.
- During Phase - They are buying from you right now. A transaction is taking place.
- After Phase - They have already purchased from you or used your service. They may or may not be repeat customers.
See, it is really simple. Which of the three do you spend the majority of your time and effort on? Most of us do it. We have one group of our clients we spend 80% or more of our time on.
Your business is literally divided into 3 strategic components.
I have a strategic system that I use for everything I do in evaluating a business. Divide your business into the Before, During and After phase of customer engagement. That is the simplest method that can apply to any business.