What is Direct Response Marketing?
Direct response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action. Direct response advertisements must trigger immediate action from prospects, since the goal is to generate leads quickly. In contrast to traditional marketing, which aims to raise brand awareness and promote brand image long term, direct response shows ROI immediately.
Marketers can leverage direct response on any numbers of channels, including TV, print, radio, email, digital and social. Each direct response campaign should have a specific goal — sign up, share with contacts, register, etc.— and, in exchange, provide prospects with an irresistible offer.
Today, all marketers need to embrace data, offers, calls to action, response channels, testing, measuring results and business outcomes. It’s how they become trusted advisors and gain permission from customers to nurture their relationships with them. LionsEdge uses its direct response marketing roots to help clients drive better experiences, increase customer loyalty and ultimately deliver on their business goals.
Modern marketing is built on a framework of behavior-based direct response marketing
Whether you’re new to DR or have been down this road before, we’ll help define goals, crystallize your target segment, establish performance metrics, and execute the strongest integrated media mix to drive customers to where you want them to go. We’re hands-on all the way. Your sales depend on it.
Direct response marketing reacts and changes based on the current and past behaviors of prospects, customers and users. It’s not just effective for companies; customers prefer it, too. Direct response marketing is what LionsEdge has always done.
Today we can capture and use customer behaviors across every touch point, channel and device to trigger relevant actions
It could be the interaction a prospect, customer or user has with a brand, including anything they’ve ever viewed, browsed or purchased. This makes direct response marketing even more effective than traditional marketing efforts of the past. It provides greater click-through rates, higher conversions and better return on your marketing investment.
MARKETING IS A MIX OF ART AND SCIENCE. We know both.
There’s no guesswork when it comes to response.
Rather, what you’ll get is a thorough diagnostic process that evaluates your current communications and looks for ways to ensure that all response drivers are being optimized.
Test it. Then test it again.
Refine. Redefine. Test. Repeat. It’s a surefire way to know precisely what’s working for you and why. LionsEdge uses this process to discover the hidden insights that can improve the impact and overall effectiveness of your communications.
Work with us and you’ll see that LionsEdge not only asks the important questions but also carefully considers every viable option. It’s the best way to uncover new and innovative ideas that will improve your business.
That’s the LionsEdge way. It’s how we work, and why it pays to work with us.
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